Tim Horton’s is now rewarding customers with a free coffee or baked good for every seventh visit, as part of a new loyalty program rolling out in Canada.
With the Tims Rewards loyalty card, a patron’s seventh trip to the restaurant will make them eligible for one any-sized coffee or hot tea, or baked goods -- except for Timbits or bagels.
People can pick up a loyalty card at any Tim Horton’s restaurant in Canada; or download Tims rewards to digital wallets on their iPhone or Android devices.
If customers download the chain’s mobile app, they can also track how close they are to getting a free drink, scan for rewards or make orders from their mobile devices.
In a press release, Tim Hortons president Alex Macedo said the program was a way of saying thank you to customers. Likely not by coincidence, the number seven was on the hockey jersey of chain founder and NHL legend Tim Horton.
For a limited time, customers who register will also receive a free reward after their first purchase greater than $1.50.
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