Glitches plague launch of CIBC's Simplii Financial

TORONTO -- CIBC officially launched its Simplii Financial direct banking brand today and some customers are finding glitches with the new offering.

The bank has switched over customers from President's Choice Financial to the new brand after reaching a deal with PC owner Loblaw in August to take over its banking operations.

Some customers have found long call waits for customer services and others are complaining on Twitter that the mobile application isn't working.

The company has responded on Twitter saying that its mobile app is being updated throughout the day and suggesting customers delete and reinstall the app if they have issues.

All PC Financial customers have been switched over to the new brand, which offers online, phone, and mobile banking, while PC Financial MasterCard operations are still with Loblaws.

In announcing the deal in August, CIBC promised a smooth transition for existing PC Financial clients, with no changes to account numbers, mortgage terms or automatic payments and deposits.

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